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Mark Sturman, Massage Envy Franchise Owner
While PCI DSS technically exempts existing card readers from its encryption requirements, payment processors and cardholder associations can force merchants to undergo costly investigations or require them to repay fraudulent charges resulting from compromised customer data. Such incidents can also push a merchant into a higher level of PCI compliance, requiring them to undergo costly annual security assessments. There is also the threat of lost sales caused by customers losing faith in a merchant's ability to protect their sensitive information.
Element can eliminate this risk by encrypting data from the moment it is captured all the way through to the processing banks using the MagTek MagneSafe Full-Size encrypting card reader. The encryption technology means that sensitive cardholder information is never made vulnerable to theft, after it is captured by the card reader.
And that means you, and your customers, are protected from hackers wherever they strike.